The Livewell Collective - August 2018




That’s right ladies and gentlemen, your eyes do not deceive you. In this edition, we’re celebrating the launch of our two new flavors: Lemon Lime and Blackberry Currant, both of which are Caffeine-Free! These brand-new additions to the O2 family have been a long time in the making, and we’re excited to finally share them with you. As I write, the team and I are gearing up to make the long drive north to Madison, Wisconsin, to debut the new flavors. We’ve got crates full of O2, and we’ll be passing them out at The Games. We can’t wait to hear how everyone likes our crisp new recovery options. But more importantly, we’re thrilled to be delivering on something our longtime fans and retailers at home have been asking for. By far, the two most common questions I’ve heard since getting O2 off the ground have been “When are you coming out with new flavors?” and “Will there ever be a Caffeine-Free option?” Over the years, my answer has always been some variation of “Yes … eventually.” Both requests made perfect sense. Some people like

first few years of getting these requests, but the product wouldn’t be true to us or fair to you and your members. We knew that anything we made had to live up to the same standards of taste and function that earned us such loyal fans in the first place. Thankfully, we weren’t starting from scratch. We kept the underlying formula for O2 the same and just removed caffeine from the equation while adding the two new flavors. At their core, Lemon Lime and Blackberry Currant have all the same benefits you’ve come to expect from our beverages, minus the kick. But as we learned with our original prototyping back in 2011, it’s not enough to have a recovery drink that just works. At the end of the day, even the most health-conscious athletes want something that tastes great too.

“Honestly, I didn’t know how many types of lemons and limes existed in this world until we began this process.”

to work out in the evening (myself included) and aren’t looking for an extra boost of energy afterwards.

So we partnered with the same team of food scientists that helped make our original flavor profiles a reality. They are skilled professionals who know our high standards for quality and our uncompromising attitude when it comes to keeping O2 functional and delicious. The biggest hurdle was coming up with what the flavors were actually going to be! When we were launching O2 in 2014, we wanted one flavor to be familiar (Orange Mango) and the other one to be totally new and unique (Grapefruit Ginger). We took the same philosophy when designing these new flavor profiles. Lemon Lime was a no-brainer as a classic standby, but we wanted to make sure we didn’t “phone it in.” Honestly, I didn’t know how many types of lemons and limes existed in this world until we began this process. It took a lot of sampling, but we eventually got there with what I believe is the best lemon-lime-flavored drink on the market.

Some parents want an option their kids can drink. And who doesn’t want

more flavors of something they love? So why did these new additions take us so long? Simple: We wanted to do them right .

We don’t believe in half

measures at O2. Sure, we could have pumped something out within the



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