2025 Impact Report

What began as a moment of therapy soon became a movement. Today, 783 Unique Locations, 43 Countries and all 50 States are painting and hiding “Ally Rocks”, helping to spread the message of sober driving and keeping Ally’s memory alive. “I just don’t want anyone to forget that my daughter lived. I want to leave her legacy etched in stone long after I’m gone,” Danette said. “That’s what motivates me every day.” The ripple effect of her work is staggering. Danette helped create a CLEET-certified training course for law enforcement that covers DUI education from both the impaired driver’s and the victim’s perspective. She and her family sit on the Coalition to pass .05 Legislation across the United States and testify in support of harsher sentencing for intoxication manslaughter cases and longer-lasting memorial road signs.

For Danette, every panel, every training, every rock tells a story. Each is a small but defiant act of remembrance and resistance.

I always tell people, show me a day on the calendar when someone’s not going to be killed by a drunk driver. That’s the day I’ll take off.”

Until then, Danette Goad continues to fight. For justice. For reform. For Ally.

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