Student Athlete Prevention EDUCATION & MENTAL WELLNESS
MADD Sports is a national initiative of Mothers Against Drunk Driving. In its second year, MADD Sports has continued to evolve and gain traction with both professional and collegiate athletes. The program is dedicated to advancing prevention education and mental wellness through the influence of sport. By partnering with universities, athletic departments, and professional leagues, MADD Sports meets athletes where they are—during moments of pressure, transition, and leadership development. Our work recognizes that today’s student-athletes face unique challenges tied to performance expectations, identity, stress, and substance use. MADD Sports delivers programming that is relevant, evidence-informed, and grounded in real- world decision-making. Athletes are leaders, influencers, and culture-setters—on campus and beyond. By investing in prevention education and mental wellness within athletics, MADD Sports helps shape safer decision-making, stronger team accountability, and healthier communities nationwide. OUTCOMES Student-athlete satisfaction with MADD Sports sessions ranged from 88% to 100% , with two institutions reporting 100% satisfaction . Consistently high satisfaction across diverse campuses demonstrates the program’s scalability and national relevance. 86% of participants reported that the session changed their perception of impaired driving and its impact .
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