Seasonal Campaigns MADD SAFE SUMMER: A REFRESHED NATIONAL PREVENTION CAMPAIGN
Teen Safety During Summer Summer is one of the most dangerous periods for teen drivers. According to AAA, over 1,000 deaths occur annually between Memorial Day and back-to-school. MADD urged parents and caregivers to talk with teens about underage drinking, substance use, and impaired driving, using resources like the Power of Parents handbook. Events, Travel & Recreational Safety MADD Safe Summer also addressed risks tied to concerts, festivals, and large gatherings where alcohol and drugs are present. The campaign reinforced that impairment also affects boating and recreational vehicle safety. With alcohol a leading factor in fatal boating crashes, MADD encouraged avoiding alcohol while operating any vehicle and planning ahead for safe travel.
In 2025, we launched MADD Safe Summer, a season-long campaign focused on preventing impaired driving, protecting teens, and promoting responsible choices during high-risk summer months. The campaign unified prevention efforts across major summer holidays and events— Memorial Day, Fourth of July, Labor Day, concerts, festivals, and recreational activities. It encouraged planning ahead, choosing sober drivers, using rideshare services, and celebrating responsibly.
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