GIVE THE GIFT OF SAFER ROADS
In 2025, MADD introduced a new year-end campaign theme, Give the Gift of Safer Roads, designed to unify MADD’s holiday fundraising, donor stewardship, and community engagement efforts. Centered around Impaired Driving Prevention Month, the campaign highlighted how donations directly support victim services, prevention education, youth outreach, advocacy efforts, and community-based programming across the country. The campaign launched nationally around Giving Tuesday with support from The MADD Network partner Uber, who pledged $50,000 in matching funds to help amplify year-end donations and increase awareness around impaired driving prevention during the holidays. Additional partnerships between MADD, Waymo, and AAA underscored our united commitment to end impaired driving through a cross-channel campaign reaching a broad audience across media platforms. By uniting fundraising, stewardship, prevention messaging, and holiday awareness efforts under one shared campaign, MADD strengthened year-end engagement.
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