DR MUSIC’S ADVICE ON HOW TO USE MUSIC TO INCREASE PATRONS
www.apraamcos.com.au
We recently opened a new bar in Hobart. We are open six days from 5pm to midnight and we usually have a busy weekend but we are very quiet during the week. Our menu consists of small bites including cheese and meat platters and a diverse cocktail list. At the moment, we play music from a CD player. What can we do to increase customers during the week?
Music can be a great way of pulling people into your premises. I would check with the local council and neighbouring premises and try to play music outside, right by your entrance. This clearly demonstrates that you are open for business and if people like the music they will be drawn to its source. Now that we have attracted some customers through the door, let’s turn to what you play inside the bar. Given that the place is pretty quiet, you need to get those customers you do have to stick around for as long as possible: slower, quieter music will have precisely this effect.
Judging by what you say about your menu, I’m presuming you have a southern Mediterranean feel. I would suggest playing mainstream Latino pop. I know you’re currently set up to play music from CDs, but I would recommend subscribing to a background music supplier service: it will offer a large number of playlists, make it easy to find slower tempo pieces and also refresh the music regularly.
Guitar-playing Professor Adrian North is a psychologist who researches the links between music and behaviour. Originally from the UK, he made the move to Curtin University, Perth in 2012. Professor North’s fascinating work has seen him explore everything from how digital music can improve mood through to the impact of music on consumer behaviour and theories of musical taste.
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