Article
STEVE OLD - CEO
CEO Report
In the current age, there are not many areas of more importance to the image and relevance of an organisation than their digital presence. With the reliance on search engines such as Google to find information as well as the universal reach of social media sites such as Facebook, Twitter and Instagram, an easy to use and modern website as well as appealing and informative social media channels have become absolutely essential. This is why in the last year we began the process of revitalising our brand and online presence. Our recent efforts have included a completely reinvented website, a full time focus on putting out engaging and consistent content on social media (starting with Facebook) and production of high quality videos spotlighting our members and events. Social media also offers a direct channel for anybody to get in touch and engage with us at the click of a button, which is an invaluable tool we hope to utilise more in future. These facets have all received great feedback from the public and our members – and with results like increasing our “follows” on Facebook to over 1,500 and views of our website to around 2,000 per month, we encourage anybody who hasn’t seen for themselves to go and have a look. Although we have seen success in our first steps we hope to reach even greater heights in future. In the coming months we are planning our next goals and exploring new spaces in which we can provide better services to our members and encourage growth in our digital presence. Some of these include better promotion for the many services the THA provides to the industry and our members – a couple of examples being Workforce Development, our Employment Relations services and the THA Foundation. Workforce Development in particular offers some great opportunities for producing industry relevant content, with videos in the works for subjects such as our Great Customer Experience program, Hospitality Awareness Program and our work in schools. Whilst promoting our own services and organisation is great for awareness of our association and giving the industry a good name, the best part of our upcoming social media plan is the promotion of our members and corporate partners. The main format these will take will be vignette clips of interviews focusing on hospitality professionals, and topics will range from covering issues such as mental health to the craft of the industry – as well as a broad range of businesses including hotels, restaurants, cafes, pubs and clubs. We hope to give a boost to our members in publicity on an individual basis, and to the industry as a whole – not only in our state, but internationally as well. It is an exciting time for our organisation, members and partners as we explore these opportunities for our unique industry and the people that work in it. We hope you continue on this journey with us into the future. If you are unsure how to use social media or looking for some assistance with your own social media strategy, we want to help! Get in touch by giving us a ring at 6220 7300 or emailing will@tha.asn.au and we can help to figure out the best solution for you and your business.
April 2018 www.tha.asn.au
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