WEDNESDAY, DECEMBER 6 - MORNING SESSIONS 9 – 10 a.m. Presentation Skills for Association Leaders
9 a.m. – Noon Credit and Credit Repair for the Mortgage Borrower Doug Vairo Room 304 CE: 3 hours NJ/NY/PA (NJ Elective) Track: L, P In this session, attendees will learn about credit, credit reports and credit repair with a focus on the Fair Credit Reporting Act. You’ll explore how credit scores are created and used as well as how inaccurate information can be corrected. 9 a.m. – Noon Duties in Conflict: In-Office Transactions Risk Management Guide Lynn Madison Room 201/202 CE: 3 hours NY/PA; NJ pending (NY 2 Agency) Track: L This session explores the latest issues surrounding in-house transactions including: disclosure; duties; and when - and when not - to represent both parties. Whether you do dual agency, single agency or transactional brokerage, we will cover the issues involved in selling your own company’s listings. 9 a.m. – Noon Facebook or Face Plant? 20 Social Media Strategies to Grow Your Business Cheryl Knowlton Room 303 CE: 3 hours NJ/NY/PA (NJ Core) Track: P, T Explore social media strategies to help grow your influence with clients and customers and learn: how to utilize social media as a purposeful strategic tool to grow your business; what you’re doing right and wrong; and if you’re actually sharing valuable content or just taking up cyber space. In addition, you’ll: identify ways you may be violating the Code of Ethics; explore the world of “blind ads” and how they can be harmful to the public; and create a plan to implement social media success strategies.
help steer you (and your clients) through the perilous legal, online and social media world, and will provide personal and computer safety tips. Repeated Thursday, 9:30 – 11:30 a.m. 9 a.m. – Noon Age in Place: Accessible Design, Smart Houses & You Melanie McLane Room 402 CE: 3 hours NJ/NY/PA (NJ Elective) Track: P The aging of the Baby Boomer population, coupled with advanced technology, is changing both new construction and modifications to existing housing. The pent- up demand for new construction indicates there will be increased building of new homes in virtually every market. The desire for aging Americans to remain in their own homes means that builders, agents, and others in the industry will be challenged to find housing designed for all of life’s stages and abilities. Agents need to understand consumers’ demands, universal design features, trending technology, and the value cost benefit in the market. Repeated Wednesday, 2 – 5 p.m. 9 a.m. – Noon Can I Cross That Out? – Using Standard Forms to Comply with PA Rules & Regulations Hank Lerner and Desiree Brougher, Esq. Room 401 CE: 3 hours PA (2016-2018 Rules & Regulations) Track: L, P Ever wonder why certain forms exist or why they contain specific terms? Do a “deep dive” into the PA State Real Estate Commission regulations and the standard forms and clauses that keep you compliant with those rules and regulations. Repeat of Tuesday a.m.
Dan Elzer Room 322 CE: None Track: E
This program is designed show you how to build and deliver compelling, effective presentations on any topic. Whether speaking to a committee or delivering a keynote topic, front of the room presentation skills are essential for association leaders. You’ll leave inspired and equipped with new techniques to prepare and deliver great presentations! 9 – 10:30 a.m. Become a Marketing Expert and Celebrity Using Facebook Live Chirag Shah Room 420 CE: None Track: S, T Facebook Live is one of the best but underused marketing tools in the business currently. In this session, you’ll learn how to become a market expert and celebrity in your marketplace using scripts and exact scenarios on how and when to use Facebook Live. Stop being a secret agent and have everyone know what you do so you can grow your income using this free service. 9 – 11 a.m. Top 10 Ways Technology Can Ruin Your Business Craig Grant Room 302 CE: 2 hours NJ/NY/PA (NJ Core) Track: T As part of your professional duties as a real estate licensee, you regularly collect and store vital client information. You are also encouraged to use technology tools and online resources that open you and your clients up to the risk of viruses, malware, social engineering, identity theft and more. Plus, there are many laws, policies and general etiquette items that you should address. This session will
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