MARKETING IS A CONTACT SPORT: HOMECOMING HIGHLIGHTS
Aire Serv® Nation had quite the win in Nashville. The Country Music Hall of Fame is hard to beat, but the highlight of Homecoming may or may not have been the marketing team’s breakout session. Let me give you a play-by-play recap of our presentation.
By: Austin Brown
T o win a game, you have to have a plan. For us, that is a marketing plan, or the way to strategize and prepare how you are going to win. Your marketing plan is going to tell you where you are going to advertise, when you are going to do it, and whether it’s working to help you win. This plan allows us to review your stats, calculate ROI, and ensure that you are on your way to winning. Next, Brand Manager Mary Hromadka and I spoke about how you can win the game with different marketing resources and tactics. One resource we are very proud of is our redesigned website by Scorpion. Our website has won six prestigious awards in marketing and digital categories. You are able to customize your website with local content. Examples include staff photos, team bios, and coupons. Your Scorpion dashboard is where you can log in and see how
AIRE STREAM ® | EDITION 1
14
Made with FlippingBook - Online catalogs