much your website is helping you win. The next resources and tactics we discussed centered on online reputation. This is where your customers let you know how much they root for you (or against you) by writing reviews. Listen360 notifies you of which customers are cheering for and which are not. Be sure you are responding to all reviews to provide world-class customer service. We also highlighted online reputation through Yelp. Aire Serv received over 17,000 user views in 2016 on Yelp! Your location already has a branded profile where customers can find you and leave reviews. Frequently check your Yelp dashboard to respond to reviews and check your activity. Some games have quarters or periods, and we have campaigns. Campaigns are based on seasonality and temperature. Each campaign is composed of a variety of marketing materials available to you. Postcards, letters, door hangers, and flyers are a few of the materials you may find. We also announced our newest campaign – Pre-Season Cooling! You can find all pre-season cooling pieces on BrandBuilder now. In order to win, you have to set goals. Without goals, what are we measuring against to determine if we win or lose? One of your goals might be to grow likes on Facebook by 1,000. Be specific and set deadlines. Goals will motivate you to work harder and keep you on track to win. How do we know who won a game? By the score! Having a marketing plan and executing these tactics ultimately leads to keeping score. Recording your numbers and stats on your marketing plan will allow you to know where you stand in the
game and if you are on a winning path. Keeping score can also be used to motivate you to get back on track and make a game- winning comeback. We are all in this to win! Hopefully you learned a new strategy or tactic to help you reach your goals while attending Homecoming. The marketing team is fully committed to assisting you and providing support to see you win! Go Aire Serv Nation! “In order to win, you have to set goals. Without goals, what are we measuring against to determine if we win or lose?”
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