FIGURE 7 PURPOSE AND BUSINESS PERFORMANCE Percentage who rated the extent to which they agree with each of the following statements. Top box scores 8-10, where 10 = strongly agree.
94
91
93
Clear purpose is important motivational/aligning element of successful strategic transformation
92
87
85
Clear purpose is good guide/inspiration to future innovation of products and services
86
90
81
Companies perform best over time if purpose goes beyond profit
86
85
80
Today’s business focus must be on innovation and continuous transformation
62
46
26
My business is focused on innovation and continuous transformation
53
31
● PRIORITIZERS ● DEVELOPERS ● LAGGARDS
19
My business is successful with innovation and transformation efforts BASE: ALL SAYING ORGANIZATION HAS IS WORKING ON A STATED OR IMPLIED PURPOSE. N=431
10
HARVARD BUSINESS REVIEW ANALYTIC SERVICES
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