The business case for purpose

FIGURE 5 WHERE HAS PURPOSE DRIVEN CHANGE? Percentage of organizations that have made a change to any of the following business practices or operations based on their purpose in the past three years.

49

44

33

Strategy development

34

25 24

Business model

33

32

26

Operating model

32

40

26

Branding

31

22

15

Product/service development

31

33

17

New business development/market exploration

27

30

● PRIORITIZERS ● DEVELOPERS ● LAGGARDS

19

Leadership development and training BASE: ALL SAYING ORGANIZATION HAS/IS WORKING ON A STATED OR IMPLIED PURPOSE. N=431

THE BUSINESS CASE FOR PURPOSE

7

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