79. Name: Mohammed Shtaiwi Title: The Coverage of Jerusalem Issues in Arabic Language Satellite TV Channels: A Comparative Study of Al Jazeera, Al Arabiya and Al Alam Institution: Limkokwing University of Creative Technology Country: Malaysia Date: 2011 Language: English Abstract: Everyday events take place in Jerusalem and international media tend to be responsive to happenings in this holy city. Iran, Saudi Arabia and Qatar, which are key players in the Arab media market, consider it an Arab and Islamic cause. Television channels based in these three countries claim they influence public opinion regarding the cause but they each express a different attitude and arrange public priorities according to their own political interests. There is a clear lack of programmed activity, and coverage is usually seasonal and emotional. The key question of this study is how do the leading Arabic satellite channels, Al Jazeera, Al Arabiya and Al Alam attend to the Jerusalem cause from a narrative and visual perspective? The study employs quantitative methodology of content analysis and qualitative research for triangulation of data and results by conducting interviews with media professionals. The findings showed that Al Jazeera adopts all technical forms of coverage of Jerusalem. In quantitative terms, Al Jazeera gave more coverage than the two other channels. Al Jazeera was found to be the most objective and professional channel concerning Jerusalem.
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