103. Name: Om Hani A.S. Siddiq Title: The Effectiveness of Multimedia in Programme Production in the Sudanese Television: An Applied Study to the Graphics Section for the Period between 2009 and 2011 (Compared to Al Jazeera, Ashorooq and Blue Nile Channels) Institution: Sudan University of Science and Technology Country: Sudan Date: 2012 Language: Arabic Abstract: This research aims to identify the effectiveness of multimedia in the production of Sudanese TV programs. The researcher adopted the descriptive analytical approach and used observation, questionnaire and interviews as tools for data collection. The study compare the role of these media in Sudan TV with Al Jazeera as an Arab international standard, and Ashorooq and Blue Nile channels as local standards. The findings show that the concept of television graphics, static and animated, is the most effective way to illustrate the channel’s visual identity and distinguish it from the rest. This includes logos, dividers, backgrounds, virtual studios, and promotional materials. The study also found that the most popular programmes in Sudan TV that use graphics are educational, news and political programmes. The design techniques reflected artistically and technically in the quality of sound and image, illustrates the culture and civilization of the nation. The lack of strategic planning for graphics affects the production of programs in a negative way. It has become clear that graphic technology improves the production of TV programmes by transmitting events directly and keeping abreast with live developments.
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