205. Name: Amna I.M. Aburrahaman Title: Strategic Media Planning for Satellite Channels and its Effectiveness in Shaping the Mental Image of Countries: Descriptive Study Applied to Al Jazeera Satellite Channel in the Period from 2019 to 2021 Institution: Sudan University of Science and Technology Country: Sudan Date: 2021 Language: Arabic Abstract: This study aims to know the extent to which strategic media planning at Al Jazeera contributes to the shaping of the mental image of the state of Qatar. It also seeks to reveal the role that strategic media planning at Al Jazeera plays in supporting Qatar’s foreign policy and providing a media deterrent in its favor. In addition, the study examines the extent to which Al Jazeera is committed to ethical values and international media professional standards in its coverage, even in those countries that violate the channel’s media policy. The researcher adopted the descriptive analytical approach and used various tools for data collection such as observation, questionnaire and interview. The research sample is composed of a selected group of professionals and experts in media and political science in Sudanese universities in the Khartoum area. The study findings indicate that Al Jazeera succeeded in clarifying Qatar’s position on world events, especially issues that affect its interests at a global level. The study also found that Al Jazeera contributed a great deal to changing the stereotypical image of Qatar to a positive mental image.
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