40. Name: Ronnie Lovler Title: Coming to America: The Reputation of Al Jazeera English in the United States Institution: University of Florida Country: United States Date: 2008 Language: English Abstract: Al Jazeera English was launched in 2006, ten years after the launch of its sister channel, the Arabic language Al Jazeera. The Arab-language channel has been mired in controversy since its inception because of the way it has covered the news in the Middle East and because of its airing of video from the militant terrorist group Al Qaeda. This study explores the reputation management challenges that have confronted Al Jazeera English, particular within the context of its aspirations as a news organization that presents the news from the perspective of the developing world. The art and science of communications comprise a multifaceted study, even more so when journalism and public relations are simultaneously considered. Given the complexities of Al Jazeera English, clearly, it is more than just another network trying to launch in the United States. It has its roots in the Middle East, but is trying to go global. It has been labeled as ‘terrorist’. Reputation management issues tied to public relations concerns are as much a part of its package as the usual journalistic concerns about presentation of the news.
276
Made with FlippingBook Online newsletter