53. Name: Mahmoud Fayez Abed A’bed Title: The Skills of News Presenters in the Satellite Television Channels and their Success in Satisfying the Students Needs in Jordanian Universities: Al Jazeera and Al Arabia Channels as a Case Study Institution: Middle East University Country: Jordon Date: 2009 Language: Arabic Abstract: This study investigates the factors contributing to the success of television programme presenters in terms of attracting the audience in general and the students from Jordanian universities in particular. This study employed a descriptive analytical approach, using a questionnaire that was distributed to a selected sample of students in different Jordanian universities. The Study concluded with a number of results including the following. The most significant factors contributing to the success of presenters of television programmes, according to the examined sample of Jordanian universities students, are the speaking skills followed by the technical factors used in the production and broadcasting of programmes. The body language and the listening skills of presenters were moderately important and did not rank as high as the previous factors. On the other hand, the study did not find any statistically significant differences in the contribution of the following set of factors and variables on the success of TV programme presenters: the place of residence, the place of watching TV, the watched channel, the number of watching hours, the favorite programs for watching, or the time of watching TV.
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