77. Name: Hassina Bouchikh Title: Opinion Programmes on Al Jazeera Channel: An Analytical Study Institution: University of Badji Mokhtar Country: Algeria Date: 2010 Language: Arabic Abstract: This study examines the role of television opinion programmes in influencing public opinion. The study focuses on this type of programmes as they have contributed to the channel’s fame and extensive reach. In addition, they spread the culture of diverse opinions and discussed bold issues that have not been discussed openly on the media. The study explores the opinion programmes on Al Jazeera and examines the channel’s commitment to the culture of ‘Opinion and Other Opinion’ as stated in its motto. To this end, the study used the content analysis methodology to analyze a number of Al Jazeera’s opinion programmes. The selected sample consists of four episodes of each of the following programmes: ‘The Opposite Direction’, ‘Al Jazeera Platform’, ‘More than One Opinion’ and ‘Open Dialogue’. The content of these episodes was analyzed in order to define whether these programmes embodied the channel’s policy of spreading the culture of diverse opinions, assess the extent to which it succeeded in advancing the cause of freedom of opinion in Arab visual media, and identify the role it played in the formation of Arab public opinion.
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