108. Name: Tawfiq Bin Shamsan Title: Applying Quality Management Systems to Raise Performance and Enhance Results: An Analytical Study of Al Jazeera Network Institution: Taif University Country: Kingdom of Saudi Arabia Date: 2011 Language: Arabic Abstract: This study explores the capability of applying systems of quality management and assurance to improve performance and reap substantial results in pursuit of distinction among media institutions. Focusing on Al Jazeera as case study, the study is divided into five chapters. The first establishes the theoretical framework, explaining the significance of the research and defining its aims and methodological approach. The second chapter explores the key concepts and principles of comprehensive quality and the history of its development, and sheds light on the leading approaches. The third chapter addresses the issue of performance, examining some concepts related to work performance, its importance and the modality of evaluating performance rates. It also addresses the problematics of assessing performance, focusing on Al Jazeera media network’s experience. The fourth chapter consists of the field study and attempts to apply systems of quality management to Al Jazeera. The research analyzes the data collected from respondents from among the network’s employees in relevant departments and administrations, using statistical methods of data analysis. The fifth and last chapter concludes the study by putting forward the research findings and recommendations.
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