121. Name: Samaual Al Sharif Title: The Production of Talk Show on Interactive TV: Applied Study to “Minbar Al Jazeera” on Al Jazeera Satellite Channel Institution: University of the Holy Quran Country: Sudan Date: 2012 Language: Arabic Abstract: This research discusses the production of talk show programmes on interactive television and focuses “ Minbar Al Jazeera” (Al Jazeera Platform) as a case study. It examines the extent to which viewers benefit from the features and merits of interactive television and how effective the participation of viewers is on “Minbar Al Jazeera”. The study employed descriptive analytical methodology and analyzed information obtained from viewers, using content analysis. The main tools the researcher used to collect data include interviews, surveys in addition to regular observation of the researched programmes. The study concluded with the following key findings including. “Minbar Al Jazeera” is an interactive program based on the participation of interacting viewers using various means of modern communication and information technology. The study recommends that interactive television talk shows such as “Minbar Al Jazeera” should be aired at a more suitable time for Sudanese viewers so they can follow it and interact with the discussed topics in a better way, and suggests 7-8 pm Khartoum time. The study also comes up with a set of other recommendations that might help in further studies.
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