153. Name: Gabriela Lian Title: The Al Jazeera Phenomenon: Rise and Relevance in Local and International Context Institution: Universidade de São Paulo Country: Brazil Date: 2013 Language: Portuguese Abstract: This study examines the so-called Al Jazeera phenomenon that changed the media in the Middle East and became one of the world’s greatest and most respected news source. The study seeks to identify the key factors responsible for this growth in both operation and influence. Al Jazeera was founded in 1996 in the state of Qatar, during a time of great political changes in the region. The creation of Al Jazeera was part of a modernization process undertaken by the new Qatari leadership that came to power one year prior to launching Al Jazeera. This political change toppled a conservative government and introduced liberal reforms, resulting in marked changes at various levels. In 2001, amidst the war in Afghanistan, a hostile attitude towards Al Jazeera stated to grow after the channel managed to convey a narrative of the war different from that of the U.S., especially after broadcasting Osama Bin Laden’s videos. In 2006, the network launched a channel in English to present world news from an Arab perspective. The study analyzes data collected through ground observation and interviews with Al Jazeera staff.
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