194. Name: Luiza-Silvia Chiroiu Title: Protesting Sport: A Comparative Study of Media Representations of the London Olympics, Sochi Olympics and Brazil World Cup in AJE, BBCW and RT Institution: Stockholm University Country: Sweden Date: 2016 Language: English Abstract: Global sport competitions were founded on universal principles of unity and peace and aiming to be celebrations of sportsmanship. However, nowadays they go beyond sport, as they have become global media events in which politics and media play an essential role. This study examines the way in which Al Jazeera English, BBC World News and Russia Today represent protests during sport competitions happening in different parts of the world. The chosen case studies are the London Olympics 2012, Sochi Olympics 2014 and Brazil World Cup 2014. The comparative analysis allows the drawing of similarities and differences between both the case studies and the broadcasters overall. The findings show that protests are dealt with differently according to the sport event they are related to, since some of them are legitimized and others are not. A major distinction, therefore, results in the manner in which the broadcasters use the protests in order to depict a certain version of the world. Global broadcasters offer, thus, multiple perspectives on the world as they carry what appears to be a heavy cultural baggage of the societies of origin.
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