297. Name: Solvejg Hoppe Title: All Eyes on Africa: The Representation of South Africa in Transnational Television News during the 2010 FIFA World Cup (BBC World News, CNN International and Al Jazeera English) Institution: Stockholm University Country: Sweden Date: 2021 Language: English Abstract: When in summer 2010 the FIFA World Cup took place in South Africa, the host country was faced with the challenge of being at center of the international media focus. This study examines the transnational television coverage of the FIFA 2010 World Cup with three broadcasters, BBC World News, CNN International and Al Jazeera English as a case study. The study aims to reveal how these global networks depicted and framed South Africa as the host country. It also seeks to identify which topics were considered to be newsworthy and whether similarities or differences can be found in their coverage. A combination of quantitative content analysis and interpretative qualitative discourse analysis has been conducted. The research findings suggest that the three broadcasters tried to represent South Africa from different perspectives, reporting about a broad variety of topics going beyond the actual football event, clearly differentiating between the continent and the host country. Nevertheless, the broadcasters’ way of presenting certain topics differs slightly. Hence, the study provides insights into how the broadcasters represented the host country as well as a comparison of their reporting.
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