Overview
Kyocera is introducing an important update to the A4 Product line positioning, focused on improving competitiveness through targeted price reductions and CPC alignment between select A3 and A4 devices. This guide outlines the details of the update, including supporting rationale and dealer benefits.
The update includes the following components:
Aggressive A4 Price Reduction
A3 and A4 CPC alignment.
1. Aggressive A4 Price Reduction
1.1 Summary
Kyocera is reducing hardware pricing across the A4 product line, with significant decreases applied to 14 of our 30 models. These reductions, some as high as 28%, are effective immediately. This adjustment represents a deliberate investment to boost A4 penetration and dealer success.
1.2 Dealer Benefits
Enhanced competitive pricing and market positioning, leading to improved deal flow and higher win rates.
Greater ability to outperform competitors and secure more sales opportunities.
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