Repositioning of A4 Product Line

2. A3 and A4 CPC Alignment

2.1 Summary

To give dealers the ability to easily offer standardized CPC in mixed fleet environments, selected four A4 models will now have same CPC as equivalent A3 devices, achieved by up to 38% reduction in toner LDC across these select A4 models.

2.2 Dealer Benefits

Dealers can now easily offer true mixed fleet consistency and compete head-to-head when customers standardize CPCs.

Dealers can attack net-new customers with A4 instead of A3, when needed.

Dealers will have higher profitability on existing MIF of these models due to the toner price reduction.

2.3 A4 devices with toner LDC reduction

New Price

Color Model

Item

Price Reduction

TK-5417C

TASKalfa MA4500ci TASKalfa PA4500cx

TK-5417M TK-5417Y

-38%

Color Toner : $67.85

TK-5427K

TASKalfa PA4500cx

-36%

B&W Toner : $49.85

New Price

Color Model

Item

Price Reduction

ECOSYS MA6000ifx ECOSYS PA6000x

TK-3442

-8%

B&W Toner : $100.41

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