LUXURY IMMERSION PROGRAM
To explore the roots of Luxury through an anthropological approach to identify the factors that have contributed to its evolution and current consumption. This workshop includes:
PURPOSE
• Historical roots of Luxury and its demographic essence • The democratisation of Luxury from the XIX century to the present • Characteristics of Luxury: rituals, symbology, uniqueness • Luxury guests and their attitudes towards travelling • The Luxury promise: the importance behind the label
1 Day and a half Day 1: 9:00am to 5:00pm, Day 2: 9:00am to 1:00pm
DURATION
AUDIENCE
L1, L2 and L3 leaders
Facilitated on property by the Area Dir. of L&D
LOCATION
Spark new ways to solidify your hotels’ Luxury proposition identifying business opportunities by approaching thoroughly the concept of Luxury
R.O.I.
To book this workshop for your hotel, please click here
CALENDAR
Made with FlippingBook flipbook maker