AWA Reports On Global Labeling
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According to the latest study by AWA Alexander Wat- son Associates, Asia will continue to claim the largest labeling market share, which is estimated to reach 45 percent by the end of 2022. The 14th edition of AWA’s Global Annual Review Labeling and Product Decoration explores all the dif- ferent facets of the subject, across the main labeling formats – pressure-sensitive, glue-applied, sleeving, in- mold labels – and their supply chain characteristics. Label Demand In 2019, AWA estimate that global label demand approximated to 66,216 million square meters — showing growth of some 3.2 percent over the prior year. While these figures span all the label and prod- uct decoration technologies, 40 percent of these vol- umes were in pressure-sensitive labels, 35 percent in glue-applied labels and, today, 19 percent in the sleeve labeling technologies. Regionally, the countries ofAsia continue to claim the largest market share with 45 percent of the total, fol- lowed by Europe with 25 percent share, North Ameri- ca with 18 percent, South America with eight percent and Africa and the Middle East with four percent.
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