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OPINION
Are your employees listening?
I n today’s world, employees and clients are inundated with news and messages constantly, not to mention juggling remote work, jobsite visits, and interacting with clients. Team members can feel disengaged, disconnected, and uninspired. How can you connect and reach them? Podcasting is a unique way to share the story of your company, and it should be part of your marketing strategy.
Julie Smith
ECS recently launched a podcast to engage with our employees and clients for this reason. We recognized the opportunities to improve internal communication, attract and recruit talent, and to build brand awareness. ■ Accessibility. Podcasting lets our team members hear from each other, no matter their physical location. With more than half of our employees being in the field, it’s important to meet our employees where they are. While podcasts are played from a phone, it does not require active reading on a screen once you hit play, so people can listen while they’re on the go, from the car or even on a walk.
■ Improve internal communications. ECS is one of the largest and most rapidly growing engineering and consulting companies in the U.S. and, as we continue to grow, our challenge is to keep finding ways to connect with our employees. That is why we started a podcast – to communicate more personally with our employees, like you would at the watercooler. Podcasting allows listeners to get to know employees across different departments and in different locations in a way they may not be able to otherwise. Podcasting is personable, allowing employees to connect voices, names, and faces that they may not directly hear from on a regular basis.
See JULIE SMITH, page 4
THE ZWEIG LETTER JANUARY 9, 2023, ISSUE 1471
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