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TRANSACTIONS ATWELL EXPANDS INTO MID- ATLANTIC WITH ACQUISITION OF BEN DYER ASSOCIATES, INC. In its second transaction this quarter, Atwell has acquired Ben Dyer Associates, Inc., a 60-person engineering firm based in Maryland. Ben Dyer Associates specializes in civil engineering, land planning, and surveying services for land development and redevelopment projects throughout Maryland and the District of Columbia. The terms of the transaction were not disclosed. This acquisition expands Atwell’s reach into the U.S. mid-Atlantic region and will strengthen Atwell’s ability to support a variety of land development projects, including single and multi-family residential, commercial, and industrial. Ben Dyer is also experienced in the power and energy market, enhancing Atwell’s ability to support solar projects on the east coast. “Atwell and Ben Dyer share a similar business strategy – we guide and advise our clients through every stage of a project from concept to completion,” said Brian Wenzel, president and CEO
of Atwell. “This acquisition supports an expansion into a new region for Atwell and is another meaningful advancement of our long-term strategic growth.” “Alignment of culture and values is incredibly important for us,” said Steve Mauersberg, president of Ben Dyer Associates. “Ben Dyer and Atwell share a joint vision of improving our communities, helping our clients achieve success, and providing opportunities for our employees.” The company founder, Ben Dyer, entered private practice as a registered professional engineer and land surveyor in 1935. In 1952, the company was incorporated as Ben Dyer Associates, Inc. Mauersberg began his career with Ben Dyer Associates in 1986. Every president’s career has spanned more than three decades with the company. “We’re excited to welcome the members of Ben Dyer to the team,” said Bill Anderson, vice president of Land Development in the U.S. East at Atwell. “We believe that Ben Dyer is the right
firm for expanding our geographic footprint while continuing to provide expert service to our land development clients.” Atwell continues to expand its geographic footprint, service offerings, and capabilities through organic growth and strategic acquisitions. Last month, Atwell financed the acquisition of Cross Surveying, a 28-person land surveying firm based in Florida. Atwell, LLC is a national consulting, engineering, and construction services firm with technical professionals located across the country totaling more than 1,400 team members. Creating innovative solutions for clients in industries such as real estate and land development, power and energy, and oil and gas, Atwell provides comprehensive turnkey services including land and right-of- way support, planning, landscape architecture, engineering, land surveying, environmental compliance and permitting, and project and program management.
listen-through rate of 98 percent for a 30-minute episode. In a technical industry like engineering, podcasting offers a unique advantage. This medium allows podcast guests to go more in-depth on a topic than in other forms of content like an eblast or blog post. It also provides a unique way to engage audiences who are in the consideration stage of brand engagement in your marketing funnel. ■ Podcasts are engaging for creators, too. Podcasting is an engagement tool, offering multiple ways of team building with a variety of staff across your organization. Hosting, producing, and marketing the show can provide opportunities for collaboration at every level. One way we engaged team members was in creating the theme music. We learned one of our employees in Austin, Texas, writes music so we asked him to write a song that we use in our intro and outro. We also engaged senior leadership in hosting the podcast as well as some of the training and development team members in helping edit and produce episodes. Podcasting is a unique, novel way to share the story of your company, from employee spotlights to technical information. It provides an opportunity to reach current and prospective employees as well as current and prospective clients. Consider it as part of your marketing strategy and see where it can take your content. Julie Smith is senior communications manager for ECS Southeast, LLP. She can be reached at jesmith@ecslimited.com.
JULIE SMITH, from page 3
■ Recruit talent and increase retention. Topics for a podcast can cover a range of topics, including unique projects, industry trends, work-life balance, safety, and benefits. Sharing more about leadership and mentorship engages current and prospective employees with topics like career journeys, leadership style, and lessons learned along the way. This also gives prospective employees an opportunity to hear about career opportunities and benefits that they may not be aware of, like tuition assistance. “Podcasting provides an opportunity to reach current and prospective employees as well as current and prospective clients. Consider it as part of your marketing strategy and see where it can take your content.” ■ Build brand awareness. You can build brand awareness through your podcast and showcase your technical expertise. Podcasts also let you share news and go in depth about your services. With show notes available on multiple podcast platforms, you can link to other forms of content such as blogs, websites, and social media.
■ Podcasts are engaging for listeners. Podcasts have a
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THE ZWEIG LETTER JANUARY 9, 2023, ISSUE 1471
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