209 - TZL - John Wheaton

because there's so much power to it, it just leverages those other companies in a more powerful way. Again, however you tell your story, it has to be told.

Randy Wilburn [47:44] It really does and I thank you for that. I'm the choir, you're preaching to me. It's easy. I tell people this all the time. So it's one of those things where hey, you need to be uncomfortable for a minute and just try it out because you'll find that this is a lot easier. It's almost therapeutic is what I've heard clients say and everybody that I've worked with and actually done podcasts for them because I do some external and internal podcasting for other companies but a lot of what I've done was based out of and born out of what I'm doing here with the Zweig Letter podcast because the goal with the Zweig Letter podcast is to extend the brand externally to the world and tell them what we're all about. Not everybody knows who Mark Zweig, Chad Kleinhans, or Jamie Claire Kaiser are and that's fine. Not everybody is going to know them, that's just the way life is. Not everybody is going to know John L Wheaton but there's a chance that you could get your information out there into the nether regions and the interwebs. And the way things are nowadays, where Google is now parsing and allowing you to search audio, and because of that in the next few years, when you do searches, a lot of this information is going to come up and it's already coming up. I just think people need to think of it differently. That's all. This is my drum that I beat every day. But, I'm telling you, anybody listening to this that's even halfway on the fence or kind of thinking about it, just do it. Just try it out and you'll see the benefits of it. If nothing else, you get to know some of your clients better and you can tell your story, John Wheaton [49:24] In the end, we have a lot to do right as design professionals and as leaders of design professional firms. We've got book work, get work done, bill revenue, create work in progress, make a profit, and retain staff. There are all these things, but the podcast piece has this therapeutic element to it. The other thing I would recommend if people are thinking about it if they're on the fence is I think something like 80 percent of the podcasts on Apple podcasts has five episodes or less. People get started and they realize, this is tough. Have a topic, have a focus, have a guest list, have somebody to produce the audio content, and have a platform. Because as you mentioned Randy, as an interviewer you're emotionally fatigued at the end of a podcast; you build that emotional muscle. I can't tell say how many people I’ve heard said I’m going to start a podcast. You never hear from them after one or two or four. I don't want to ever start anything that I don't want to keep going. So we're on podcast 31. We're ready to start probably season three, but season one just went on for a year and

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