‘Let My People Go Surfing: The Education of a R
HOW PATAGONIA’S FOUNDER SET A
From the very beginning of his 2006 memoir, “Let My People Go Surfing: The Education of a Reluctant Businessman,” it’s clear that Patagonia’s founder, Yvon Chouinard, is not the typical entrepreneur. As a kid, Chouinard wanted to be a fur trapper, and rather than going into business with dreams of getting rich, he started making climbing gear to fund his passion for scaling cliffs and adventuring in the outdoors. “Let My People Go Surfing” follows Patagonia’s meteoric rise through its victories and rough patches — including the stalled growth that led to layoffs of 20% of the staff in the 1990s — but its main focus is on the company’s ideals. In plain, forthright, and sometimes irascible language, Chouinard lays out Patagonia’s growth goals, culture aims, and environmental stewardship efforts. The last of which is truly the core of the brand. Patagonia prioritizes minimalism, function, durability, and reparability in all of its products, from backpacks to jackets. It tracks the energy
and water use of its facilities, works to eliminate pollution, focuses on recycled and recyclable materials, participates in environmental activism, funds environmental organizations worldwide, and even encourages shoppers to send in worn-out apparel for reuse and repair. In short, over the course of 272 pages, Chouinard proves he not only talks the talk but also walks the walk — and has made millions championing his cause. He encourages other entrepreneurs to do the same, laying out Patagonia’s footsteps and philosophies for readers to follow. Many already have. “Let My People Go Surfing” was updated and rereleased in 2016, but either version will make entrepreneurs think twice about their environmental impact and what they can do to reduce it. As one Amazon reviewer wrote, “Whether you’re a manager or business owner looking to motivate your employees and create a sustainable business, or a fan of Patagonia, or someone curious about how to live a life you can feel good about, this book should work for you.”
TIME TO GET BACK OUT THERE! Expert Advice to Beat the Stigma of Senior Dating
G etting back into dating can be hard when you’ve been out of the game for a few decades. In fact, some would-be romantics are so self-conscious about their age that they never even try! In honor of Valentine’s Day, we’ve rounded up some expert advice on dating at any age. Don’t fear online dating. Online dating is a great way to meet people outside of your social circle, and there are many dating sites and apps specifically for singles over 50 who are ready to mingle. Julie Spira, a relationship expert with senior dating app OurTime, says that “Authentic dating profiles get the best results.” Basically, don’t lie on your profile. Use a picture of you from this year and be proud of your age. That’s the best way to find people who will love the real you.
Be present when meeting new people.
Dating as a senior means coming to the table with a lot of baggage. Dating is when people get acquainted, so be careful about sharing that baggage right out of the gate. This doesn’t mean you should never talk about heavy topics, but remember this advice from the popular dating site, eHarmony: “Early on, focus on enjoying each other’s company here and now.” It doesn’t matter if you’re 26 or 62, dating is always hard. You have to step outside your comfort zone and trudge through a series of terrible first dates. But in the end, it’s all worth it when you find that special someone with whom you can spend your golden years. Just remember, you’ll never meet that person if you don’t make the leap.
Go to 26 different places.
Prefer to meet people in person? Lisa Copeland, a dating coach who works exclusively with women over 50, recommends creating a list of 26 different places in your area, one for each letter of the alphabet, then going to those places. While you’re out, Copeland says,“You want to smile. Make eye contact. Ask a question. Give a compliment and put a question behind it.”
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