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Best & Less Retail | APJ SAP Commerce Cloud SAP Emarsys Customer Engagement
Retail
Established in 1965, Best & Less is an Australian retail company that specializes in offering affordable clothing and household products. With over 200 stores across Australia, Best & Less aims to provide quality products at affordable prices to a wide customer base.
4.5 Star Rating On App stores +5% Average Basket value than the old website +30% Conversion Rate via the App
Headquarters Australia
Products Clothing and household products
Best & Less Web Site
Business Challenges • Over the years, the website accrued significant gaps in its user experience (UX) and user interface (UI), particularly in providing a satisfactory mobile shopping experience. With approximately 75% of online traffic originating from mobile devices, it became imperative to address these deficiencies by introducing a dedicated mobile application. • With online shopping becoming normalized, the business needed to streamline operations and reduce costs while enhancing its digital platforms. This required careful planning of technical solutions, resource allocation, investment strategies, and operational efficiency to ensure the redesign aligns with e-commerce trends and delivers sustainable value. Customer Benefits • Leveraging Spartacus , SAP Commerce Headless frameworks and integration with Emarsys resulted in a successful re-haul of Best & Less customers’ online experience. Customers are delighted by the improved Navigation, Search Experience and extensive Express Pay options. • Additionally, Best & Less now benefits from improved marketing efficiency through push notifications on iOS devices. Taking advantage of the SAP capabilities not only solve challenges but also future-proof the company's growth and customer satisfaction.
“Here are some links to offer insight into the customer-led reviews: •“Easy to Use”, •“Easy to Navigate”, •“Love this app”, •“great app love using it and great idea”, •“Love this shop”, •“Excellent app, very easy to use”
Feedback from Hotjar For Best & Less
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