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Bell Textron Aerospace and Defense | NA SAP Commerce Cloud | SAP Service Cloud SAP Marketing Cloud
Aerospace and Defense
Bell Textron Inc. is a US based helicopter manufacturer, reimagining flight since 1935.
600,000 SKUs Successfully migrated to SAP Commerce Cloud -12 Months Smooth deployment with simplified architecture
Headquarters Country
Products Manufacture of and aftersales
US$3.5 M Revenue
Web Site
Featured Partner PwC.com
BellTextron.com
services for military and commercial helicopters
Business Challenges • Provide a single point of customer access to comprehensive fleet management services, from training to support and spare parts • Replace multiple customer touch points with a single, modern, and digital experience • Eliminate data silos to achieve a 360-degree view of all customer interactions Customer Benefits • Enhanced customer experience, with single-sign-on functionality and self-service capabilities providing quick and easy access to a wide range of services in one location • Creation of new revenue streams by transitioning to a subscription model for sales of technical maintenance manuals • Automation of warranty creation on aircraft sales, reducing the process from weeks to days • Ability to get a full picture of customer engagements, increasing the understanding of customer needs • Simplified IT architecture, streamlining maintenance processes and reducing IT costs
New Revenue Streams By transitioning to a subscription model for sales of technical maintenance manuals
“By bringing multiple customer touch points onto a single platform based on SAP Customer Experience solutions, we can better understand overall requirements while making it easier for customers to do business with us.”
Sobha Mulukutla IT Director and Business Partner Bell Textron Inc
Read the Success Story
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