Go Back
BHP Metals & Mining | MEE SAP Commerce Cloud SAP Sales Cloud SAP Service Cloud
Mill Products
BHP is a global resources company that produces essential commodities such as iron ore, copper, nickel, and metallurgical coal. The company's purpose is to bring people and resources together to build a better world, and they aim to responsibly manage a resilient long-term portfolio of assets.
9/10 Score Customer impressions $600 Million Sales revenue 6 Million Tons Volume
Headquarters Germany
Products Commodities producer of iron ore, copper, nickel, etc.
BHP.com Web Site
Featured Partner Infosys
Business Challenges • Time-consuming manual processes are prone to errors due to the exchange of information through emails and messages, and duplicate systems and processes exist across key sales functionalities such as pre- trade, at-trade, and post-trade, leading to inefficiencies • Inconsistent experience through the customer journey, resulting in an ad-hoc approach to servicing customers across different segments • Complex supply business model involving sales of small parcels, lump screening and managing inventory gain/loss directly at port Customer Benefits • BHP has enhanced the efficiencies by digitalizing the transactional and error-prone tasks. • Created an additional sales channel, reducing sales concentration and placement risks while supporting liquid and transparent markets • BHP Connect online is used to purchase iron ore, with over 600 deals completed since going live in July 2022 • Increased customer satisfaction in the short-term and potentially improving customer stickiness in the long-term
“SAP is our technology partner for BHP Connect, our customer-facing digital platform. It streamlines the end-to-end trade process, enhances customer experience, and establishes BHP as an innovative, customer-centric organization.”
- Michiel Hovers - Chief Marketing Officer - BHP
Read the Success Story
18
© 2024 SAP SE or an SAP affiliate company. All rights reserved.
Made with FlippingBook flipbook maker