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BreakThru Beverage Wholesale Distribution | NA SAP Commerce Cloud SAP Customer Data Platform
Wholesale Distribution
One of North America’s largest distributors of wine and spirits, Breakthru Beverage is a family-owned, relationship-oriented business grossing more than US$6 billion in annual sales.
+27% Purchases From all points of distribution <166,000 Calls Or text inquiries to customer support US $8.4 Million Generated from incremental purchases
Headquarters United States
Products Distributor of wine and spirits
~US$6 B Revenue
Web Site BreakThru
Business Challenges • Highly regulated operating environment • Compliance with a myriad of federal, state, and local regulations pertaining to the sale and distribution of alcohol across the country • Significant variations in how different states enforce liquor regulations • Independent, state-based relationships with national suppliers that need to be maintained Customer Benefits • Elevated business-to-business buying and ordering with a consumer-like commence experience • Embraced strategic selling and created a model to serve customers in the ways they want to be served • Deepened relationships with customers and increased incremental purchases from existing accounts • Presented the right products to the right customers in the right state at the right time, driving conversion
“Using SAP Commerce Cloud as the engine for our e-commerce business Breakthru Now, we are delivering on our strategy to make it easy to do business with us. Our B2B customers can now self-serve from our Web site to replenish supplies or discover new products when and where it suits them.”
Mike Boswell Vice President, Digital and E-Commerce Breakthru Beverage Group LLC
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