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B/S/H Home Appliance Group
Consumer Products
BSH Hausgeräte GmbH (German for 'BSH Home Appliances'; stylized as B/S/H/) is the largest manufacturer of home appliances in Europe. The group is a joint venture set up in 1967 between Robert Bosch GmbH and Siemens AG.
Consumer Products | MEE SAP Commerce Cloud | Smartzer
6% Conversion Rate From first live event 43% Engagement Rate From first live event
Featured Partner Smartzer
Headquarters Germany
Products Home appliance manufacturer
Revenue
Web Site
bsh-group.com
€15.9 B
Business Challenges • The home appliances market is highly competitive with many established players and new entrants constantly vying for market share. • E-commerce consumers expect a seamless online shopping experience, including easy navigation, comprehensive product information and convenient checkout possibilities • BSH Home Appliance brands were looking to differentiate and maintain their competitive edge amidst new competition and ever increasing expectations of their consumers Customer Benefits • Smartzer’s solution enabled consumers to ask product related questions, and receive personalized answers via live chat • The technology made the consumers’ product discovery process significantly easier. A more detailed level of information could be shared as products can be demonstrated throughout the livestream. All presented products are embedded within the livestream, which allows a direct conversion possibility • Smartzer’s technology helps BSH to further strengthen its consumer centricity as new data points regarding engagement and the comments or questions are being analyzed to improve the purchasing experience “BSH strives to improve quality of life at home with innovative home appliances, exceptional brands, and superior solutions. Smartzer’s solution has proven that using video commerce as a way to engage with consumers and drive sales will be a successful core e-commerce capability going forward.”
Aysenur Evcil Head of Global D2C BSH Home Appliances
Read the Success Story
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