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Carhartt Consumer Products | NA SAP Commerce Cloud SAP S/4HANA | SAP Preferred Success
Consumer Products
Carhartt, Inc. is an American apparel company founded in 1889, known for heavy-duty working clothes such as jackets, coats, overalls, coveralls, vests, shirts, jeans, dungarees, fire-resistant clothing and hunting apparel. Carhartt remains a family-owned company.
-90% Modifications Fewer custom code modifications, down to 200 from 2,000 150-200 Milliseconds For Web page load time, down from seconds
Headquarters United States
Products Retailer of heavy-duty working clothes
US$1.9 B Revenue
Web Site Carhartt
Business Challenges • Outdated online sales experience that does not meet the expectations of tech-savvy customers • Growing importance of peak sales days, such as Black Friday, for a diverse consumer base • Demand for mobile experiences, with 70% of all Carhartt purchases made on mobile devices Customer Benefits • Built a modern, unified e-commerce experience for a diverse and growing consumer base • Met customer demand for mobile access to e-commerce and increased the number of mobile sales • Created the foundation for future innovations and improvements to the customer experience • Improved system performance to withstand shopper demand during peak sales days • Gained resilience to withstand disruption and fulfill customer orders with fewer cancellations • Provided the foundation for a planned e-commerce expansion into Europe with support for GDPR
“We needed a solution that could stand up to task during the busiest times of the year. SAP Commerce Cloud holds up from an infrastructure and performance standpoint. The solution reacts to traffic so customers can connect with our products.”
Donavan Marchywka Director, Digital Solutions Carhartt Inc
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