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Eczacıbaşı Building Materials | EMEA S SAP S/4HANA | SAP Commerce Cloud SAP Sales Cloud | SAP Service Cloud SAP Extended Warehouse Management
Building Products
Eczacıbaşı Building Products, part of Eczacıbaşı Group, is gaining prominence in global design markets, with brands including VitrA and Burgbad, while maintaining its leadership in Turkey’s ceramic sanitary ware and faucet markets.
95% Happy Customer Satisfaction rate -75% Reduction In merchandise returns +25% Increase In sales due to increased output in production and warehousing
Featured Partner FELECE
Web Site
Revenue
Headquarters Turkey
Products Bathroom fittings and tiles
(Group) TL 11.1 B (€1.1 B)
eczacibasi.com
Business Challenges • The need to address customers’ growing expectations for fast and seamless shopping experiences. • Connect business-to-business (B2B) buyers and business-to-consumer (B2C) shoppers with a wide range of products across brands in-store and online, including the VitrA brand. Customer Benefits • SAP Customer Experience solutions provide a 360-degree customer management framework with an intuitive interface for users to connect with and manage current and potential customers. • Integration between SAP S/4HANA and the SAP Extended Warehouse Management application for insight into warehousing operations that can boost quality control. Deployed new in-store and e-commerce experiences that let B2C and B2C customers create their dream bathrooms quickly, as well as schedule installation and provide survey feedback. • Employees are empowered to better serve customers with on-demand access to product information and customer preferences.
“SAP CX solutions create customer experiences as high-quality as our products. We use them to help ensure that each step in the customer journey goes smoothly, whether our customers are shopping in a store or online.”
Read the Innovation Story
Alp Güldür CIO and Digital Leader Eczacıbaşı Building Products
Read the Success Story
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