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Innovasport Retail | LAC SAP Commerce Cloud SAP Emarsys Customer Engagement SAP Omnichannel Promotion Pricing
Retail
Innovasport is a fast-growing sporting goods and clothing store chain in Mexico that promotes a healthy active lifestyle through its products and brands.
+200% Lift In online sales >40% Members Increase in loyalty program followers >2x Views Increase in customer visibility
Headquarters Mexico
Products Sporting goods and clothing retailer
Web Site
Innovasport.com
Business Challenges • Time-consuming maintenance and management of existing software environment, taking away focus from creating value for customers and shifting away from just-in-time management • Existing solutions that limit its ability to access modern tools and technology, impacting organic growth and development • Limited engagement and suboptimal customer experience offered through its MyBallance platform, which was created four years ago • Integrations to third-party software and external systems becoming increasingly complex and risky Customer Benefits • Enabled employees to be more focused on driving value for the organization and for customers, rather than keeping the system running • Improved system performance and reliability, even during peak times • Enhanced monitoring services and maintenance of the SAP software environment, enabling future strategy
“We are getting better results using SAP Customer Experience solutions. We’re capturing the right data to understand more about our customers and what’s valuable to them, so we can offer them more of what they need. Our conversion rate now is about two points higher than at the beginning of the year.
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Gustavo Gutiérrez Chief Technology Officer Innovasport S.A. de C.V.
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