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Online Metals

Metals

OnlineMetals is a world-leading eCommerce metal and plastic supplier, specialized in cut- to-sizes, small to medium orders . Online Metals was acquired by thyssenkrupp, enhancing its capabilities and expanding its reach in the industry.

Metals | NA SAP Commerce Cloud SAP Emarsys Customer Engagement SAP Commerce Marketplace Management by Mirakl

2x Growth In revenue over three years 3x Profit Increase In over three year >50 Sellers Onboarded To its online marketplace in one year

Headquarters Seattle, Washington

Product Metals

Employees 100

Web Site onlinemetals.com

Featured Partner Mirakl

Business Challenges • Legacy e-commerce environment lacking functionality and scale to handle product customization demand and frequency required by customers • Need for a consumer-grade buying experience for complex B2B products Business Outcomes • Enabled customers to discover metal products in innovative ways, simplifying querying the company’s comprehensive product catalog to identify the exact material that meets their needs • Created a novel metals and plastics catalog marketplace and onboarded more than 40 sellers • Facilitated meaningful recommendations and information to be displayed to customers when it’s most relevant to them Improved product portfolio management - thanks to built-in product information management capabilities that also provide opportunities for future use with other internal and external processes, such as punch-out scenarios

“Having SAP Commerce Cloud, SAP Commerce Marketplace Management by Mirakl, and SAP Emarsys Customer Engagement together provides us with a solutions ecosystem that helps us supersize the overall customer experience.”

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Greg Raece President OnlineMetal

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