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Petco Mexico Retail | LA SAP Emarsys SAP Customer Data Platform SAP Commerce Cloud
Retail
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. Petco began operations in México under a joint venture with Grupo Gigante, with pet stores, pet food, and accessories.
+20% Revenue Increase from active customers within 90 days ~300x Return On ad spend +31% Increase In revenue overall
Headquarters Mexico
Products Pet food, products and services
Web Site
petco.com.mx
Business Challenges • With much of their business historically being in-store, Petco was looking for a way to continue the engagement once customers left the physical store location. They wanted to focus on lifetime spend and lifetime customer value. • They needed a platform that could handle a high volume of customers, connect online and offline data, and deliver highly personalized engagements across multiple channels • With a small team tasked with the big responsibility of delivering more meaningful moments with their shoppers, they needed a strategic advisor to support them along the way. Customer Benefits • Petco has reimagined their email program and connected their channels for an omnichannel customer experience both online and offline which spans across email, web, digital ads, and their mobile app. • They also have connected their loyalty program, which accounts for 92% of purchases. This proved to be a crucial piece of the puzzle for them. • Petco was able to connect each shopper’s profile by asking at checkout for their phone number, which was attached to Petco’s loyalty program. For purchases and intent signals made online, SAP Commerce Cloud easily fed these data points into Emarsys Smart Insights.
“With Emarsys and Commerce, we’re able to deliver more profitable commerce with personalized customer engagements across our various channels.”
Guillermo Prieto Cortés CIO Petco México
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