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ALDO Consumer Products | NA SAP Commerce Cloud SAP Emarsys Customer Engagement SAP CAR
Consumer Products
The Aldo Group is a Canadian multinational corporation retailer that owns and operates a worldwide chain of shoe and accessories stores. There are three retail banners: Aldo, Call It Spring/Spring and GLOBO. The company has stores in Canada, the U.S., the U.K., and Ireland, as well as international franchises.
Increased Customer loyalty Smoother Shopping experiences
Headquarters Canada
Products Footwear, handbags, and accessories
Web Site aldo.com
Business Challenges • Offer shoppers the right products based on availability, location, segmentation, and preferences in a fast- changing retail industry and a challenging economic environment • Link e-commerce, point-of-sale, and ordering solutions to support a better customer experience • Support sustainability initiatives to help achieve net-zero emissions by 2050 Customer Benefits • Better management of sales at peak periods and a better online consumer experience with improved product discovery, personalized offerings, and smoother checkout • Increased responsiveness to changing consumer expectations thanks to composable solutions offering the flexibility to target specific components within one unified system • Plans to use AI to provide tailored recommendations to customers and improve demand forecasting, inventory management, and resource allocation thanks to high-quality, accessible data that combines product, inventory, CRM, and transactional information
“SAP Commerce Cloud, SAP Customer Activity Repository, and SAP Emarsys Customer Engagement are helping us improve the shopping experience and grow loyalty so we can walk the walk to deliver what the consumer expects.”
Read the Success Story
Gregoire Barat VP, Digital Products and Experience ALDO
Watch the Video
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