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Santander Bank Financial Services| EMEA SAP Commerce Cloud
Financial Services
Santander Bank is the largest bank in Spain, 2nd bank in the Spanish market and 14th globally. Key Figures: 165m customers, 212,764 employees in 10 countries Excellent results in 2023 ($+12bn of profit)
+1,000 Activated Devices in one day
Headquarters Spain
Products Banking and services
Web Site
santander.com
Business Challenges • The business needed a complete shift to manage non-financial product renting and sales as the current platform was not able to provide converting experience to the customer. • The new digital e-commerce platform needed to address the current and future needs of the business from a technological perspective. • Design a scalable solution that boosts the current sales volume through the incorporation of card purchases and the digitalization of the service model. Customer Benefits • Created a new business model focused on leasing and subscriptions for tech devices, boosting Santander Bank’s innovation and revenue streams. • Enhanced customer loyalty through seamless integration of banking and non-financial services, alongside partnerships with brands. • Empowered customers by enhancing access to technological devices with flexible leasing and subscription options. “ Opening a commerce integrated with banking services (renting, payment, etc.) leveraging our brand image to transforming and expanding the traditional banking models with the concept of Beyond Banking.”
99.7% Availability Of the new web store
50% Increase In Sales
Alberto Fernandez Tomé Head of Loans | Homes | New Services Santander Bank
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