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Penti Retail | EMEA S SAP Commerce Cloud | SAP S/4HANA SAP Analytics Cloud SAP Customer Activity Repository
Retail
Penti is Turkey’s best-known women’s wear brand, with 400 domestic and 200 international stores in 36 countries, and a wholesale business that exports to 50+ countries. Penti aims to become one of the world’s top five innerwear companies.
+30% Basket Value Through smarter promotions >4x Online Orders During the COVID-19 crisis, growing from 6% to 25% Real-Time Availability To streamline omnichannel order management including stock replenishment and delivery
Headquarters Turkey
Products Women’s apparel retailer
Web Site Penti.com
Featured Partner NTTData.com
Business Challenges • Rapid international expansion posed scalability challenges for existing IT infrastructure • Diverse application architecture created complexity, with multiple sources of data • Store & DC inventory was only updated daily, making it difficult to manage stock accurately and efficiently Customer Benefits • Simpler, more flexible processes delivered by SAP S/4HANA solution for fashion and vertical business and SAP Commerce Cloud • Omnichannel availability, promotions, and pricing with SAP Customer Activity Repository application
• Single source of truth that is improving forecast accuracy and on-time replenishment • Foundation for easier integration with third-party ecommerce and forecasting tools • Scalable, agile infrastructure built on Microsoft Azure cloud services
“Our SAP solutions provide us with a standardized way of working and one version of the truth. As we are going to become a true omni-channel organization, this foundation will be critical to grow our brand and provide the best possible customer experience.”
Watch the Video
Alper Harput CTO Penti Giyim Ticaret Anonim Şirketi
Read the Success Story
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