Go Back
Richter+Frenzel Wholesale Distribution | MEE
Wholesale Distribution
Founded in 1895, Richter+Frenzel is one of Germany‘s leading wholesalers for sanitation, heating, and air conditioning equipment. Stocking products from more than 850 manufacturers in 180 locations, we work closely to help tradespeople craft beautiful bathrooms for their customers.
SAP Commerce Cloud | SAP Sales Cloud SAP S/4HANA | SAP ERP | SAP Signavio
650,000 Product Sku’s Sold through online stores 991 Opportunities Created in SAP Sales Cloud in the first five days 20% Less Time Spent on systems maintenance
Featured Partner adesso diva-e.com
Headquarters Germany
Products Wholesalers for sanitation, heating, and air conditioning equipment
Web Site
richter-frenzel.de
Business Challenges • Update existing IT architecture to enable the company to streamline B2B processes, serving their trade customer base more effectively • They needed to digitalize processes across the business in order to secure their future readiness to adapt to changing market needs • Deploy consumer-grade e-commerce capabilities to offer a smooth and convenient online purchasing journey • Reduce the amount of time salespeople spend on paperwork and provide easy access to the information needed to answer customer queries quickly and efficiently Customer Benefits • Laid the foundation for a transition to end-to-end processes that improve the customer experience • Automated processes enabled by SAP Sales Cloud mean that salespeople can spend less time on administration and more time engaging with customers, while sophisticated e-commerce functionality is delivering an enhanced online shopping experience • With SAP S/4HANA in place, standardized and integrated finance processes improve transparency and enable more-agile decision-making “With cloud solutions from SAP, we’ve created an IT architecture that we can evolve and adapt in an agile way to meet new market challenges and keep pace with changing customer requirements.”
Matthias Sünner Head of IT Richter+FrenzelGmbH + Co. KG
Read the Innovation Story
© 2024 SAP SE or an SAP affiliate company. All rights reserved.
Made with FlippingBook flipbook maker