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smart Europe Automotive | MEE SAP Commerce Cloud SAP Customer Data Solutions
Automotive
Smart Europe GmbH is a subsidiary of Mercedes-Benz and parent company Daimler, Smart first arrived in the U.S. in 2008 and sold nearly 25,000 units of the Fortwo in its first year. Smart is now established as a wholly owned subsidiary to supply, sell and service smart vehicles in the European market.
Hyper Personalization Optimizes the customer journey even inside the car
Headquarters Germany
Products Automotive manufacturer
Web Site
global.smart.com
Business Challenges • Building up a new I.T. infrastructure and set up new processes to revolutionize how to sell cars • Needed a tool to manage the customer data, customer profiles and product master data and build a new e-commerce offering to enhance the customer experience along the entire journey • Ability to capture consent data inside the car to offer advanced services Customer Benefits • Ability to track the data that they have permission to use to offer customers a service that matches their expectations • Hyper personalization optimizes the journey including the experience inside the car by selecting how much data shared to gain an advanced service • Data is also used internally to optimize the structure, the company and the way employees work • In order to stay competitive in the Automotive industry, they need to use disruptive approaches for a successful D2C market
Stay Competitive SAP offers disruptive approaches for a successful D2C market ~280,000 Vehicles Managed on the D2C platform
“For us, it’s super important to have partners on board with whom can be immediately quick to the market. So time to market is very important, but also flexible, dynamic, to react on circumstances that happen every day in our environment. And here, SAP was a partner of our choice.”
Read the Success Story
Bjoern Schick Chief Experience Manager smart Europe GmbH
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