Go Back
Airbus Aerospace and Defense | EMEA SAP Commerce Cloud
Aerospace and Defense
Airbus' commercial aircraft business segment is a key part of its global operations, focusing on the design, manufacture, and delivery of a wide range of passenger airliners. Airbus is also known for its innovative and sustainable aircraft designs, aiming to be lighter, safer, and more fuel-efficient.
SAP CPQ SAP BTP
30% Sales Converted From ~200 website service inquires per year
Headquarters France
Products What do they produce
airbus.com Web Site
Business Challenges • Legacy on-premises e-commerce technology approaching end-of-life required Airbus Commercial to reassess and revamp their e-commerce strategy for future-readiness. • Addressing critical challenges such as mitigating data security risks and ensuring business continuity were top priorities during the transition phase. • Focused on establishing a modern B2B e-commerce platform to deliver seamless business transactions and enhance customer experience in the long term. Customer Benefits • SAP Commerce Cloud launched to enhance Airbus' B2B e-commerce, supporting global digital transformation in the commercial aircraft business. • Enhanced navigation and catalog management with SAP Commerce Cloud, improving customer engagement and supporting indirect sales efforts effectively. • Recorded 15,000 customer connections, 21,000 consultations annually, converting 30% of inquiries, showcasing significant B2B e-commerce growth. “Today, SAP Commerce Cloud is used as an online catalog, generating indirect sales, but the vision is to adopt more functionality and connect with the application ecosystem to personalize and ease customer journeys and promote direct sales.”
21,000 Service Descriptions Consulted by customers per year
30% Sales Converted From ~200 website service inquires per year
Read the Success Story
© 2025 SAP SE or an SAP affiliate company. All rights reserved.
Made with FlippingBook flipbook maker