have been following our friends and family around with coasters to pro- tect our marble countertops,” Roth said. “We just laugh every single day. We're like, ‘What is wrong with us?’ Why did we not listen?’ Whether it's a building expert or whether it's a real estate agent, when a profession- al tells you something, don't ignore them. When they tell you that you're going to have to use coasters on your marble countertops, don't assume you won't, because you will.” DON’T OVEREXTEND YOURSELF Roth loves hanging out with the “old timers” in her Huntington Beach neighborhood who affectionately call her “kid,” she said. The best piece of career advice she’s received has been from the sages who live just down the street from her. “I like asking these guys for advice be- cause they've been through things that I haven't been through. And the thing that I've learned mostly from them is to not bite off more than I can chew,” she said. “I know that's really generic advice but I take it really literally. Sometimes the best thing you can do is say no.” One way Roth avoids over extending herself is to stay within her “bubble,” she said. Roth’s company, Built Cus- tom Homes, frequently gets requests to build all over California and the U.S., but she declines the offers to maintain a high quality of product. “I turn down pretty much every project that isn't in my zip code,” she said. “For the most part, 99 percent of my projects are in my own zip code. And that has been a game-changer for me, because I know the city. I know the code. I know the players. I know the market and being able to have my finger on that pulse has been really important in my career.” •
BE TRUE TOYOURSELF At some point in our lives, we make a decision based on what oth- ers might think. Roth is no different. Fresh out of Northeastern University in 2008, Roth hopped around a variety of jobs to appease a notion of what she thought she was supposed to do. “I assumed that coming out of busi- ness school, I needed to get a fancy job, a title, a business card, wear a suit, and sit at a desk every day,” Roth said. “In retrospect, I probably wasn't best suited for that job. I probably should have been doing something a bit more independent, and with my hands, and where I could use a bit more of my creativity.” Ultimately, the lesson she gar- nered from a few years of unfulfilling jobs is to be true to yourself, your goals and passions. “Trust yourself — don't try to put yourself into a job because you think it's what other people would want for you,” she said. “Do a job that you would really want, and you'll proba- bly be more successful.” LISTENTO THE EXPERTS Roth learned the hard way to listen to experts with her own home. Instead of alternatively durable material, Roth put marble counter- tops in her own kitchen. Now she must remain ever-vigilant of people with drinks, she said. “So for six years my husband and I
Lessons from Failure JASMINE ROTH SHARES THREE TAKEAWAYS FROM MISSTEPS.
by Bobby Burch
espite her growing fame as a TV host, builder and real estate pro,
work hard to find the correct solution. “Every single day I learn some- thing new,” said the 33-year-old host of HGTV’s “Hidden Potential.” “And every single day I admit what I don't know and what I have to find out.”
That humility also extends itself to admitting mistakes and sharing lessons from them. To that end, Roth shared with Think Realty a handful of missteps she’s made over the years and what she’s learned as a result.
Bobby Burch is the Founder of Bobby Burch Creative, a small business storytelling studio. Learn more at bobbyburchphotography.com and contact him at firstname.lastname@example.org.
Jasmine Roth proudly exudes humility. If she can’t solve a problem, she won’t cook up an answer to save face. Instead, Roth will concede her ignorance and
50 | think realty housing news report :: april / may 2019
thinkrealty . com / hnr | 51
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