FanSaves was created to give businesses a digital sponsorship option (alongside tradi- tional assets like scoreboard ads, wall signs, rink boards and ads in the game-day program) that would entice people to walk through their doors while tracking customer demographics and ROI-- something traditional sponsorship has a hard time doing. While the dollars that people keep in their wallets are important, FanSaves is about more than ‘just’ saving money. The primary goal of FanSaves has always been to help teams and organizations increase their sponsorship revenue and understand their fans better. The second goal is for businesses to have a digital activation and engagement tool to ensure their sponsorship is driving fans into their establish- ments. Third, FanSaves gives fans an easy way to support the businesses that support their favourite teams and organizations while saving money at the same time. While at face value, it may seem like FanSaves is just another couponing platform competing with the likes of Groupon, it is the communi- ty aspect and the connection of its three key stakeholders (the organizations, the business- es and the fans) that sets it apart.
With nearly 1,000 deals from busi- nesses across North America cur- rently featured on FanSaves, the stores offering discounts are not just randomly selected nor one-offs. The businesses you scroll through on the FanSaves platform are all either sponsors, partners or members of the organization’s page their deals are featured on. While FanSaves began as a solution for sports teams, it became apparent in 2018 that many other verticals could be supported by the platform. That’s why you’ll see an array of FanPages ranging from major league teams, to Chambers of Commerce, to events and even media companies, includ- ing Spotlight on Business featured on the platform. FanSaves is currently partnered with more than 60 teams, organizations and events across the continent and the best part isn’t just that we’re helping to eliminate paper coupons but also that we’re making it easier for people to support local businesses, which is something that is needed as we all continue to recover from the effects of the pandemic has had on our economy.
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JULY/AUGUST 2022 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JULY/AUGUST 2022
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