DO "KING'S BUSINESS" ADVERTISEMENTS EVER DIE?
l t P i a t t a t y t * * * Printers 9 Publ«^
f a t t i t i 13
June 1 0 . 1939
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PGH/BB
The characteristics of the Christian buying public are (1 ) dependability, (2 ) reliability, (3 ) appreciation of good value, and (4 ) persistence in patronage of approved advertisers. Christians do not always react quickly to suggestion because their decisions are made with deliberation and often only after prayer.
Experienced advertisers are familiar with these charac teristics and are willing to cater to them because they know that only by patience and persistence can they secure these loyal but discriminating customers. The above communication is one of many unsolicited letters we receive which fully illustrate this tendency among our readers.
AGENTS WANTED BETTER GREETINGS. BOX 882, WICHITA, 810 N. Wells St., Chicago, 111., will send par- card agents. See display ad page 276. BIBLE INSTITUTE COLPORTAGE ASS’N., 810 N. Wells St., Chicago, 111., will send par ticulars about colportage work upon request. See display ad page 273._______________________ UNIVERSAL BIBLE HOUSE, 1009 ARCH ST.,
SCHEDULE OF PAYMENTS Price If Paid In Advance
Philadelphia, Pa., wants agents to distribute Christian literature. See display ad page 282. ANNUITIES AMERICAN BIBLE SOCIETY, BIBLE HOUSE, New York, N. Y . Free booklet describing an nuity agreements. See display ad page 271. MOODY BIBLE INSTITUTE, 153 INSTITUTE Place, Chicago, 111. W rite for booklet, “Double Dividends,“ for information regarding annuity plan. See display ad page 277.
Price
Times
Price
Listings 30 words Vt Inch
Times
$17.10
3 3
$ 4.50
12 12 12
$18.00
6.00
22.80 45.60
24.00 48.00
1 Inch 12.00 Oopy duo 10th of month preceding date of publication 3
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