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Branding and style guidelines
IMAGES AND ICONS Photos and imagery can help to enhance the values of the Institute, and choosing the appropriate style of image helps to reinforce the overall brand ● ● Images should be inclusive and reflect a range of genders, ages and ethnicities ● ● Images should be aspirational, such as graduates celebrating, attendees looking happy in a training course or event delegates looking engaged and networking ● ● Icons can be used where necessary to display and highlight key points, or where photography is not appropriate ● ● Images of real members should be used where possible Icons and glyphs In addition to photographs; icons and glyphs can also be used to accentuate or highlight important information; or as a means of quickly identifying regularly used or repeated information (see examples below).
Icons can be used with or without the circular frame.
Membership
Representation
Qualification
Networking
Consultancy
News Online
Event
Magazine
Advisory service
Training
A selection of stock images and icons are available here
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CIPP communication and branding guidelines
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